Derren Brown “Minds Wanted” Wins BIMA -Exposed Skip to content

Derren Brown “Minds Wanted” Wins BIMA

Our  team attended the 2016 BIMA Awards, a celebration of the ‘best in digital’, where we won the Travel & Attractions Award. As the awards were announced, we were thrilled to get up on stage with the Thorpe Park team to pick up our trophy as winners.

Our brief was to build a website to heighten anticipation and fuel speculation around THORPE PARK’S newest attraction – all while keeping the ride’s details under wraps until its social reveal in early 2016.

So, we created a teaser site packed with Easter eggs, and then, through a series of social posts and teaser videos, we seeded clues on how to unlock the site’s secrets, including a world first Easter eggs unlocked via touch gestures.

1.59M page views. 387,000 teaser video views (smashing our target of 100,000). 255,000 unique users. 158,000 codes used. And one very happy client.

That’s how we roll.

Watch this video for the full run down on this award-winning work...