TUI DESTINATION: U -Exposed Skip to content


 A world-first facial recognition prototype

In light of TUI’s brand proposition putting ‘U’ in the middle, Exposed came up with a plan to use facial-mapping which would then personally recommend the perfect holiday based on human micro-expressions.

The result? A world-first facial recognition prototype: ‘Destination U’.

This engaging innovation was launched at an event to share the TUI vision with the media. Users were presented with a range of holiday snippets featuring different types of experiences one might experience on a TUI holiday. The extracts changed based on their unique reactions, and concluded with the viewer being presented with their ideal holiday.

Watch the full video here: